“Do I need a Facebook Page?”
This is a question I get all the time from my personal friends and business associates. If you have a business or brand, the answer is always YES! If you have a business or a brand and are not using Facebook or other Social Media platforms you are missing out on free advertising revenue.
“But I have a lot of friends on my account already.”
Great! Invite them to like your new Facebook Page! There are so many benefits to having your business or brand represented through a Facebook Page instead of a Personal Account. Here’s a few reasons why you want a Facebook Page:
- Facebook Pages are for businesses, brand and organizations to share their stories and connect with people.
- A Facebook Page also offers a lot more than what a Personal Account is limited to.
- Your Facebook Page gives your business a “voice” on Facebook.
- Having a Page helps you build your reputation, reach new customers and stay connect.
- You can INSTANTLY get feedback from your customers!
- Customize your Facebook Page by posting stories, hosting events, adding apps (Instagram), polling your followers and more!
- People who like your Page (and the friends of people who like your Page) can see your Page updates in their News Feed.
- However, only 10% – 20% of your Page show on your audiences’ News Feed organically.
“How am I suppose to reach new people if only 1/10th of my posts are even seen?”
My main response to this question is “you can hire me.” But since I can’t work for everyone, here’s some helpful tips on building your Audience from scratch.
Build Out Your Page and Post Content
So you created your Facebook Page and you’re excited to Publish it so you can tell all your friends, yay! But hold your horses! Don’t publish your Page just yet. First make sure your Page looks professional and that all the lights are on at your business. Before you Publish make sure you post a minimum of 10 relevant posts, including text, pictures and video.
“But I don’t have time and I need to publish my Page today!”
Don’t worry! Facebook Pages have a great feature, one of the many that a Personal Account doesn’t have. From your Facebook Page you can schedule your posts for a later time OR backdate your posts for a past date. This way it doesn’t look like you posted everything in one day, or you can save your post as a draft for posting later.
Now you’re almost ready to Publish your Page and start inviting all of your friends to like it! But there’s just a couple more things you should do first.
I know it seems like a lot of work to do at first, and you can always change little details later on, but the more you get it right the first time, the easier it will be on you and your business in the long run.
First make double check, and then triple check all your business information is correct! (Your Phone #, E-mail, Website, Hours of Operation, and Location if you’re a Brick and Mortar Business)
Then go back and re-write your Page Description. Businesses either write too little, or too much in their Page Description without taking into account their keywords! First go to Google Keyword Planner, and type in the keywords relevant for your business or brand. After you get an idea of the high competition keywords you want to use, you’ll want to “sprinkle” these keywords into your Facebook Page Description.
Now noticed I said sprinkle, not make it rain! You don’t want to literally copy and paste every keyword in a row. You want to make use of these keywords while making sense of your overall message. Remember that Google’s algorithm take Social Media as a big part of its ranking. So your Facebook page About description can also serve as your Google Search meta description. So having a Facebook Page can be very beneficial when people search for keywords similar to your service/product/brand.
Now that your Page is published with good looking content on your Feed you’ll want to continue to post regularly, at least 5 times a week. Don’t forget to continue to use keywords in your Page Posts so when they get crawled they will appear in Google and Facebook searches.
I hope this article was helpful for you, and remember if you ever have any questions about Facebook or Social Media you can always E-mail me at Jeff@SocialEmcee.com